Tuscon's Red Velvet Cupcakery Closes This Saturday

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From the Tuscon Weekly, we hear that Red Velvet Cupcakery is closing.

Red Velvet Cupcakery at 943 E. University Blvd. will serve its last cupcake this Saturday. The other Tucson-area location at La Encantada closed about six months ago.
Is this the beginning of the end for the cupcake fad in Tucson? It's been on the slide in major cities across the country for awhile.
Personally, I'm a fan mini-desserts, and the creativity that many bakers put into cupcakes can be fun and, at times, quite beautiful. But paying $3.75 for a dessert that is chiefly frosting always stings a little, even if the cupcake in question is truly top-notch.

I disagree that cupcakes are a fad. Also there are more cupcake bakeries that are opening than closing so maybe Tuscon is an anomaly from other cities.  If you live in Tuscon, let you know if you will miss Red Velvet Cupcakery. Is $3.75 too much for a cupcake?  Or were the cupcakes not that good? Here's a link to their Yelp reviews which are pretty favorable.  The only thing I see as a problem is that their is same as a chain of cupcake bakeries in the DC area, so I wonder if Arizonans couldn't find them because of a weak web presence.

Comments

Stacey Sherman said…
I live in Tucson and I can kinda guess why it wasn't successful. Two problems. Location. One location was at the University of Arizona. Very transient spot. Students are only here for what 9 months out of the year. The summer must have been killer. The other location would have been good if they weren't so hidden and a Gelato shop didn't open up next to them. Gelato is very big here in Tucson. And yes I think $3.75 is too much for a cupcake in Tucson. Couldn't blame them the rent must have been crazy at their second location. The second location was also, literally, a hole in the wall. The cupcakes were brought in and none were made there. It was quite odd place. Looked like an old closet for the Gelato place.
11/10/2011 11:19 PM
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