Washington Post features cupcake truck CupcakeStop

The Washington Post ran a piece by CupcakeStop chief executive Richard Kallman, "Creating a buzzworthy brand," about building a brand, which is an interesting read, but doesn't make any mention of the CupcakeStop storefront bakery that had opened in New York's West Village (and where we held a meetup) and later closed, which seems curious when talking about a business's ups and downs. For more information on CupcakeStop, visit Cupcakestop.com and @cupcakestop on Twitter and Facebook. In addition to their cupcake truck, according to their website, they also have the Staten Island Mall kiosk and a shop at 119 East 18th Street.

The CupcakeStop started with its first gourmet mobile truck in New York in the summer of 2009 and in November we reached a major milestone when we opened our first kiosk at Staten Island Mall. We’ve been able to grow during the recession and the current economic malaise by focusing our attention — and financial resources — on creating buzz to build our brand name.

This year is turning out to be much stronger than 2010, partly because of investments we made in advertising. Our brand is becoming more popular and we’re seeing lots of foot traffic at the kiosk. Sales are up 24 percent. Targeting high-end retail space, like our location at the General Growth Properties mall on Staten Island, is going to be the company’s path going forward. We are currently looking at three more mall locations in 2012.

Cupcakes are a fun little treat that just about everyone enjoys. We bake everything from scratch — that’s our tag line. Because the price point is on the lower end, we haven’t felt much of a negative economic impact like luxury goods, such as jewelry.



Almond Joy cupcake photo by me from our January 2011 CupcakeStop meetup

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