Short version: Go to any Sprinkles Cupcakes bakery on May 2nd from noon-2 and say "People Like Us" and get a free cupcake! It's to promote the movie People Like Us, in theaters June 29th. I wonder if there are cupcakes in the movie? That would make this a very fitting promo, but either way, you win with free cupcakes! Via the Sun Herald.
DreamWorks Pictures announced today that they are teaming up with Sprinkles Cupcakes to promote their film “People Like Us” with events at the ten Sprinkles Cupcakes stores around the country. The promotion will run from May 2-June 29, 2012, and is centered around five family-themed holidays: Brothers and Sisters Day (May 2), Mother’s Day (May 13), Visit Your Relatives Day (May 18), Father’s Day (June 17) and National Forgiveness Day (June 26).
On the designated “People Like Us” holidays, Sprinkles Cupcakes in all ten locations will give out a free cupcake to each customer who comes in between the hours of 12 noon and 2 p.m. and says, “People Like Us.” Any customer can vote online for the official “People Like Us” flavor and the winning cupcake will be announced the week of the film’s opening. Customers can also pick up punch cards in Sprinkles Cupcakes stores, redeemable on the selected “People Like Us” holidays for a free cupcake. Follow the movie on Facebook.com/PeopleLikeUs for more details.