CupcakesTaketheCake

Saturday, June 23, 2012

Second Sprinkles Cupcakes' 24-hour Cupcake ATM to open in Houston

The Houston Chronicle reports that Houston, Texas will be getting the second 24-hour cupcake ATM from Sprinkles Cupcakes "by summer's end," following the first in Beverly Hills (and New York City is supposedly getting three, but it's unclear when that is happening). From the article:

The 24-hour Cupcake ATM, which only takes debit and credit cards, offers around a dozen flavors along with a sugarless version for dogs and can hold 600 cupcakes.

Nelson selected the store at 4014 Westheimer for the second Cupcake ATM partly because it is next to an Apple flagship store. "We thought their tech-focused customers would enjoy the technology of the machine," he said.

A video camera inside the machine lets customers watch a robotic arm grab their boxed cupcakes.

Each machine costs the company about $100,000, he said, and Sprinkles spends another $100,000 for a build-out, which includes a new facade behind the machine.

Founded seven years ago, Beverly Hills-based Sprinkles owns and operates 10 cupcake shops in the U.S. and is considered to be a pioneer cupcake bakery.

A cupcake in the store costs $3.50, and a boxed machine cupcake is $4. A boxed cupcake in the store is $5.25.
Watch a video of how the cupcake ATM works here. Find out more about Sprinkles Cupcakes at sprinkles.com and their Facebook page.

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