The Drum has the scoop on the ad:
Kiefer Sutherland, most famous for his role as agent Jack Bauer in 24, isn’t known for being warm and fluffy, so his portrayal as a cupcake maker in the latest ad for Acer, created by Mother, is not exactly traditional.
Sutherland uses his Aspire S5 Ultrabook from Acer to look up recipes to create the perfect cupcake, before ingredient- interrogating and fire-bombing his way to cakes that are ‘more him’.
Martin Schellekens, Acer’s global marketing director, said: “At Acer we’re interested in what people do with the technology we develop. The S5 Ultrabook is the first of many products that will help our users explore a different side of themselves, for Kiefer that was cupcake baking but over the coming year we’ll create more stories of characters exploring beyond their limits.”