We sat down with Anthony Valerio of ConfeXion Cupcakes+Cake (formerly Wonderland Custom Cakes) to discuss all the amazing achievements and changes he and his bakery have undergone in the past year.
Tell us about yourself!
Anthony Valerio, 29, Co-Owner and Executive
Pastry Chef at ConfeXion Cupcakes+Cake in Pasadena (formally Wonderland Custom
Cakes).
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| Auntie Vandy & Anthony Valerio |
With
everyone making new changes for themselves in 2013 I hear that your bakery is also
making a big change…Introducing ConfeXion Cupcakes+Cake! Why the name
change and what does this mean for your shop?
The name change was something that my
business partner, Auntie Vandy, and I always wanted to do. It was difficult to do
it in the past year because of all of the Cupcake Wars press so this seemed
like a logical time to change our name. We really love the new name, it is
innovated, which is exactly how we see our brand. And, of course, it means
expansion!
In just a
short year ConfeXion Cupcakes+Cake has made quite the name for itself! In one
sentence, how would you describe 2012 for your business?
Incredible,
amazing and interesting.
ConfeXion Cupcakes+Cake is best known for being two-time Cupcake Wars champions, however you’ve won various other awards as well (LA’s Best Cupcake, Pasadena’s Best). To what do you attribute this amazing success?
Dedication, hard-work and passion. Without
those attributes, we’d have nothing. We have a sincere dedication to making the
best cupcakes for people – LA and beyond. And we work extremely hard at making
it a reality.
Speaking of success you created
a beautiful wedding cake for the official Farmers’ Insurance Dream Wedding
Event. Your gorgeous creation made its national debut aboard the Love Float at
The Rose Parade this year, how was that whole process?
Being part of the excitement surrounding the
wedding, working with the couple and seeing our cake on national television was
amazing. We really love being a part of Pasadena and contributing to its
history and working within the community. So this was very special for us.
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| Grand Opening Ribbon Cutting |
With your
one-year anniversary coming up, what’s in the future for ConfeXion Cupcakes+Cakes?
A lot actually. We like to keep pushing
ourselves. We’ve recently been invited by Gilt Taste to become part of their
online marketplace, so right now we are coming up with a few special cupcake
packages which will be available for online purchase nationwide! We also have a few appearances and demos
scheduled this year. We are also looking at expanding into another
location!
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| Cupcake Gelato Sundae |
Plus, we are planning on expanding our
product line to go beyond cupcakes and to include Signature Couture Cakes,
gourmet cookies and brownies, cupcake-gelato sundaes and even some other
surprises! We’ve introduced some of these products already in a test phase and
people are still asking for them so we are very excited to give them a more
permanent home on our menu! Our Signature Couture line will be a line of
non-custom cakes that are essentially a modern upgrade to the average bakery
cake. They will be baked fresh per order and will come in our most popular
cupcake flavors. It’s basically everyone’s favorite cupcakes in cake form! Who
doesn’t love that! And, of course, we are going to expand our line of
gluten-free options to these products as well.
Anything
else you’d like to say?
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| German Chocolate Signature Couture Cake |
Please check out our social media page –
Facebook and Twitter. Follow us, Like Us, Visit Us…it’s the quickest way to
stay connected to our news! And of course, stop by and visit us! We’re always
looking forward to meeting new people in our Pasadena bakery.
ConfeXion
Cupcakes+Cake
(formally
Wonderland Custom Cakes)
11
W. Dayton St.
Pasadena,
CA 91105
626.486.9977
Facebook: www.facebook.com/ConfeXionCupcakes
Twitter: @ConfeXionCC
Instagram: @ConfeXionCC
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