Know why cupcakes aren’t going anywhere? Because you need something to be “the next cupcake” just like you need something to be “the new black.” It’s not a bubble; it’s a genre — individually portioned dessert. You can talk about feminism, and Sex and the City, and nostalgia all you want; it comes down to the fact that just about everyone on earth likes cake. Not rocket science.
In response to all this Cupcake Bubble talk, particularly this article by Grub Street, Allison Robicelli, co-owner of Robicelli's, has responded with her reasons why this Cupcake Bubble talk is nonsense. Check out the article in full here.