Know why cupcakes aren’t going anywhere? Because you need something to be “the next cupcake” just like you need something to be “the new black.” It’s not a bubble; it’s a genre — individually portioned dessert. You can talk about feminism, and Sex and the City, and nostalgia all you want; it comes down to the fact that just about everyone on earth likes cake. Not rocket science.
-Allison Robicelli of Robicelli's
In response to all this Cupcake Bubble talk, particularly this article by Grub Street, Allison Robicelli, co-owner of Robicelli's, has responded with her reasons why this Cupcake Bubble talk is nonsense. Check out the article in full here.