Friday, July 25, 2014

Baked By Melissa On The Continuing Cupcake Craze

Melissa Ben-Ishay, founder of Baked By Melissa, discusses the cupcake craze in America and how her business is staying fresh as she attempts to expand the brand beyond New York City. She appeared on Bloomberg's Market Makers.


Allyson Zimmer said...

It is interesting how so many people will wait in a long line or pay a lot of money or both for a simple small treat, especially one that most would say you could make at home. I myself love cupcakes, including mini ones, but it would be interesting to study whether sweets like cupcakes could have an addictive properties, like drugs.