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Friday, July 11, 2014

Update: Crumbs To Receive Sweet Bailout From CEO

CRUMBS BAKE SHOP
The toothpick isn't clean with CRUMBS yet. According to New York Daily News, Marcus Lemonis, CEO and star of CNBC's 'The Profit' has agreed to work with CRUMBS to develop a plan so they can reopen.

“I am working on a plan to rescue it,” Lemonis said in an interview. “It’s not fully baked yet. We are lending them money today to get their doors back open.” Lemonis would not say how much is being invested in the chain, but said “the odds are very good” that he can reach a deal with the company to bring it back to life.
The plan may include working with legendary ice cream brand Dippin' Dots. The Fischers who own Dippin Dots are already investors in CRUMBS.

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