Hmm...This setup looks vaguely familiar and makes me feel somewhat nostalgic...
Delights By Dawn, an online gourmet cupcakery offering alcohol-infused cupcakes called "Toxycakes" has two stands in the Georgia Dome for the 2014 season, according to this article in USA Today. She's also had mentions in Sports Illustrated and FOX Sports.com.
KC Chiefs - get on board with this! I might even come out of retirement for it ;).
You can also request these Delights online at http://www.delightsbydawn.com/.