The blog, Cake Wrecks, is a pioneer in showcasing ugly cakes. You can often see many cake fails on Reddit or the Netflix tv show, 'Nailed It'.
Bettina Makalintal writes for Vice about the ugly cakes on Instagram.
This is the appeal of the Instagram cakes heaped with globs of garish frosting, photographed with a harsh shine—at times, unsettlingly zoomed in. Welcome to the lurid side of cake Instagram, where there are no blankets of fondant, no buttercream spackled into submission, and no faux marble surface for naturally lit flatlays. This is the part of Instagram where food gets weird.