Baking By The Numbers


According the Numlock News (it's a substack that I read), sales of baking ingredients rose last year.

Last year, interest in baking exploded on a level never seen before, with sales of baking mixes and ingredients surging 25 percent in the U.S. to $8.3 billion. This year, sales of baking ingredients are projected to decline 6 percent to $7.8 billion, but that'd still be 17 percent higher than the level notched in 2019 as novice bakers keep up with the newfound hobby. It's an enduring win for millers: King Arthur Baking Co. sold 156 million pounds of flour last year, but in the first two months of 2021, sales were still 47 percent over the same pre-pandemic period of 2020.