More than any other bakery, Magnolia Bakery has the power to polarize. People write performance art pieces about it, it’s mentioned in seemingly every other Sex and the City article, it’s spawned many other bakeries, in New York and elsewhere.
Some people will wait 45 minutes on line for their cupcakes, some people have nothing but disdain. I have a Google news alert on Magnolia and I can tell you bloggers are writing about it each and every day, many of them out-of-towners, some locals.
Here’s one anonymous food blogger’s take:
Inside, Magnolia is just a really warm, feel-good establishment, where everything feels and tastes very home-made. It’s a little shop with friendly bakers. The cupcakes are a normal, manageable size, and mostly vanilla and chocolate with swirly pastel vanilla buttercream frosting with colorful sprinkles, that really took me back to my elementary school days. There are some with chocolate buttercream frosting, which I wholeheartedly recommend. I’m not usually a big fan of frosting, but this was absolutely delicious. Not too sweet, not too bitter. One minor complaint that I have about Magnolia Bakery’s cupcakes, is the same one that I had with Sprinkles cupcakes. Their frosting is disproportionately sweeter than their cupcakes. Again, not a place for someone like me, who eventually sheds frosting in favor of just the cake portion. But the frosting is, in and of itself, just yummy, even by the standards of a self-proclaimed frosting-hater. So if you’re a frosting fan, this really is the place to be. The old school sprinkles provide just that touch of texture that makes for frosting heaven.
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