photo by John Dickson/santabarbara.com
Here we go again...
According to the Los Angeles Times, Sprinkles is going after the newly-opened Sprinkled Pink Cupcake Couture in Montecito, California.
Three-year-old Sprinkles most recently set its sugary sights on Sprinkled Pink Cupcake Couture in Montecito. Last week, just one day after Wendy Jones opened her shop, she received a letter from Sprinkles demanding that she change the name of her bakery, which she registered when she got her business license in 2003.
"They're going too far," said Jones, who hasn't decided how to respond to the letter. "I'm sure they're protecting themselves, but there's a whole big United States out there. There's room for other cupcake shops. They shouldn't be bullying around or picking on little people like us. . . . I really honestly don't think they invented the cupcake."
All told, lawyers for Sprinkles said, they have sent about a dozen similar letters to shops around the country and filed three lawsuits, including one last month against Famous Cupcakes in North Hollywood for using dots in its packaging and throughout the store.
The trademarked "modern dot," a circle-in-a-circle piece of candy that sits atop every Sprinkles cupcake, helps eaters tell the difference between flavors like lemon coconut and red velvet.
Also of note (but do read the whole LAT piece):
Her sweet shop is dripping in hot pink, and her $3.50-a-pop cakes have whimsical names such as Peanut Butter Yumptious and Whipple Scrumptious. They're stuffed with cookie dough and peanut butter cups and are "ooey-gooey yummy," Jones said.
Sprinkles, on the other hand, has a sleek, modern look. Its $3.25 cupcakes are frosted smooth, with sparse embellishments -- only sprinkles or coconut -- and the modern dot. The texture is more cake- or muffin-like, with frosting so popular the store sells it by the shot.
"If anyone had ever been to Sprinkles, they would never mistake my store or my cupcakes," Jones said.
That's what the owners of Famous Cupcakes in North Hollywood said, too, after Sprinkles sued them last month for using dots in their packaging and decor.