Sprinkles Cupcakes photo by Flickr user maoshong
The Sprinkles vs. Famous Cupcakes case goes to court today. From KTLA:
Popular Los Angeles cupcake retailer Sprinkles will ask a judge on Monday to order rival pastry purveyor Famous Cupcakes to drop the dot motif it uses in its packaging and store decor and on its website.
In a trademark infringement suit filed in the U.S. District Court in August, Sprinkles accused the Valley Village-based Famous Cupcakes of stealing its trademark circle-on-a-circle design to lure customers away.
Sprinkles says Famous has never responded to its repeated requests to stop using the trademarked design. It will ask U.S. District Judge Perry Anderson to find that Famous has ignored its complaints and to order that it stop using the dot design.
Sprinkles' concentric dots were federally trademarked in April 2007, an attorney said.
According to the suit, bakeries in the U.S., Great Britain, and Asia have used the design, but stopped after they were asked to by Sprinkles.
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