Ugh, here we go again - how stupid! Maybe Dunkin' Donuts should branch out and sell cupcakes, or at least, donut cupcakes?
A privately held company, Dunkin’ Brands Inc. won’t say how many dollars they’re spending on new advertising, but company officials have a new theme: “Doughnuts are the new cupcakes.”
The anti-carb diet craze seems to have evaporated, and “during tough times, people want to have little indulgences,” sad Cynthia Ashworth, vice president of consumer engagement at Dunkin’. She’s noticed consumer data showing an uptick in sales of simple pleasures like lipstick and candy.
A privately held company, Dunkin’ Brands Inc. won’t say how many dollars they’re spending on new advertising, but company officials have a new theme: “Doughnuts are the new cupcakes.”
The anti-carb diet craze seems to have evaporated, and “during tough times, people want to have little indulgences,” sad Cynthia Ashworth, vice president of consumer engagement at Dunkin’. She’s noticed consumer data showing an uptick in sales of simple pleasures like lipstick and candy.
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However, their coffee drinks somewhat redeem the company.