Monday, April 14, 2008
Shoutout to the cupcake haters
Cupcake by Sweet and Saucy
And I use "haters" lightly, because I find this "Cupcakes Have Jumped the Shark" post on So Good hilarious, plus they used a photo from this very blog. The thing is, yes, cupcakes are kindof ubiquitous, but so what? Every day we are getting new visitors, and I keep meeting more and more fellow cupcake obsessives. This is not a trend, and sure, maybe cupcake mania will die down eventually, but I see no signs of it. But So Good is right - when cupcakes are getting mentioned in articles about presidential campaigns, in the New York Times, by Hillary Clinton on David Letterman, and a certain dessert doyenne devotes a whole week of programming to them, yes, maybe they've jumped the shark. But that's perfectly fine by us, if I may speak for my fellow cupcake bloggers.
I GET IT. No seriously, I GET IT. Cupcakes are delicious and soooooo yummy! OMG pink frosting!
That’s not the point.
What I really want to know is WTF happened? I managed to never once hear the word “cupcake” between the ages of 12 and 25. Then all of a sudden out of nowhere, one day I realize that I can’t walk 20 feet down the street without hearing “Cupcake, cupcake, cupcake. Cupcake, cupcake, cupcake. Ooooooo Cupcake!”
So don’t come flocking here to tell me how yummy cupcakes are, I understand. But what I don’t understand is how cupcake saturation has reached the point where I can’t even buy black tar heroin without receiving a flier wrapped around my hypodermic needles advertising the new cupcake store down the street.
Newsflash: Cupcakes are delicious today, they were delicious yesterday, and they were delicious 15 years ago. Nothing has changed. It’s just like in 1998 when everyone was smoking Cigars and celebrities all wanted to appear on the cover of Cigar Afficianado with a Cuban in their mouth. Now every popular actress wants to appear on the cover of Cupcake Quarterly with frosting from a Magnolia cupcake smeared on her face.
The cupcake obsession has peaked, and it has nowhere to go but down. You had your 15 minutes of fame cupcake lovers, but it’s time to face the facts: cupcakes have jumped the shark. Yeah, you heard me: cupcakes have jumped the shark.
So everyone chill out, regroup, and move on to a new food obsession in a quiet and orderly fashion.